Nike Town, which officially opened Saturday at the Triangle Square in Costa Mesa, is the latest attempt in blending retail with street culture. It’s part of an ongoing series of high-end locations opening in or near large urban areas around the U.S., where Nike is finding its footing in a new but growing trend of urban outdoor sports wear. The company’s signature Swoosh symbol can be seen on everything from soccer jerseys to golf balls and is meant to become an icon of street wear. It has already drawn comparisons to the branding of Apple, with the company’s desire to create a void for itself in a saturated market that is fast becoming a global phenomenon.
The reason that Nike has chosen to open Nike Town in Costa Mesa, CA, is because it’s a good fit for its target demographic of young people who tend to be more environmentally conscious, and who are also looking for the kinds of places they can shop and drink without being surrounded by large signs and banners. Sources familiar with the company’s demographics say that the average age of Nike’s Costa Mesa outlets are just slightly over 20 years. The highest concentration of Nike outlets is located in or near college students. Nike, a major global consulting company, relies on young people to “drive growth,” according to IDS Management Consulting, an ex-employer.
The brand has many options to reach this group. If you treasured this article and also you would like to acquire more info with regards to all promo codes are ready to at JD Sports (visit the following page) kindly visit our site. It is now a popular choice for college students, such as frilly sports jerseys. It has also launched its own line of sandals for men, women, and children. Nike’s strategy is to make use of its association with college athletes like Tiger Woods and Michael Jordan into a media strategy that extends beyond their footwear and clothing. This translates to young people being able to shop casual clothing that is reminiscent of the sports stars they admire and respect at Nike Town.
Retailers and Nike representatives both speak highly of the educational approach to marketing, particularly on college campuses. Retailers are looking to target students as a market because they are the largest spenders in the school system. Efforts such as offering special promotions and price cuts during holiday seasons help to create a positive educational environment for students, who are then more likely to spend money at the outlets located on their campus.
Just as there is a need for Nike Town among college students, there is also a strong need in the retail sector for outlets that have an affinity for the younger generation. These workers are less likely than unionized and are more open to hiring inexperienced workers without a proven work ethic. Businesses must do all they can to hire from underrepresented groups in society. By creating employment opportunities for underrepresented individuals and giving them a fair shot at success, companies will not only boost morale and lift their overall economy, but they will also start to develop relationships with communities that may be otherwise difficult to gain access too.
Nike Town is part of a national effort by many companies to improve how they treat their employees. By investing in retail outlets that appeal to the younger generation, Nike is hoping to create more good-paying jobs in areas that need it the most. Many teenagers live in neighborhoods where high crime rates, unemployment, and poverty are all too common. Just like those who live in gated communities all across the country, these individuals need a place to live and work. Creating a hub of young people for these purposes can help solve some of America’s toughest issues.
Nike’s Nike Town project is just one example of the many changes Nike is making. They are also striving to improve their manufacturing standards to continue producing high-quality goods and reduce their dependence on sweatshops. The company is also committed to finding new ways to attract and retain middle class citizens, something that is especially important in a country as rich as the United States. Finding a way to attract good paying, independent workers is a challenge that faces many companies. By investing in Nike Town and other outlet locations, Nike is hoping to address this problem.
Many young people want independent, well-paid work. Many of them prefer a solid job that offers a steady paycheck and provides a good lifestyle. High unemployment rates in major cities, coupled with the continuing problems with the global economy, have made it increasingly difficult for people to find gainful employment. In addition to offering jobs in Nike Town and other outlet locations, Nike is also hoping to create more outlet locations in high-inner-city neighborhoods. They hope to bring some hope to the people living in Chicago’s south side, where everything seems impossible.