linkedin.comNike Town, which officially opened Saturday at the Triangle Square in Costa Mesa, is the latest attempt in blending retail with street culture. It is part of a series of high-end stores opening in large urban areas across the U.S. where Nike is establishing itself in an emerging trend of urban outdoor sportswear. The Swoosh logo, which can be found on everything from golf balls to soccer jerseys, is destined to be a symbol of streetwear. It has already drawn comparisons to the branding of Apple, with the company’s desire to create a void for itself in a saturated market that is fast becoming a global phenomenon.
Nike chose Costa Mesa to open Nike Town. This is because it’s a good fit with its target demographic of young people, who are more environmentally conscious and want to shop and drink in places that aren’t surrounded by large signs. Sources familiar with the company’s demographics say that the average age of Nike’s Costa Mesa outlets are just slightly over 20 years. The highest concentration of Nike outlets is located in or near college students. According to previous employer IDS Management Consulting, a major global consulting firm, Nike relies on young people “to drive growth”.
The brand has many options to reach this group. It is now a popular choice for college students, such as frilly sports jerseys. It also has its own line of sandals, for children, men, and women. Nike’s strategy is to make use of its association with college athletes like Tiger Woods and Michael Jordan into a media strategy that extends beyond their footwear and clothing. In the case of Nike Town, this translates into young people having a place to purchase casual clothing that resonates with the sports stars they admire and respect.
Both Nike representatives and retailers praise the educational approach to marketing, especially on college campuses. Retailers are looking to target students as a market because they are the largest spenders in the school system. Students are more likely to shop at the outlets on campus if they have access to special promotions and price reductions during holidays.
Just as there is a need for Nike Town among college students, there is also a strong need in the retail sector for outlets that have an affinity for the younger generation. After all, these workers are less likely to unionize and will be open to hiring young inexperienced workers with no established work ethic. With this in mind, businesses must also do their best to recruit from underrepresented groups within society. By creating employment opportunities for underrepresented individuals and giving them a fair shot at success, companies will not only boost morale and lift their overall economy, but they will also start to develop relationships with communities that may be otherwise difficult to gain access too.
In the event you adored this short article in addition to you would want to get details with regards to vouchers and promotions on sporting goods (xabpty.com wrote) i implore you to go to the page. The Nike Town project is part of a nationwide effort by various companies to improve the way their companies treat their workers. By investing in retail outlets that appeal to the younger generation, Nike is hoping to create more good-paying jobs in areas that need it the most. Many teenagers live in neighborhoods where high crime rates, unemployment, and poverty are all too common. These individuals, just like the people who live in gated communities across the country, need a place to live, work and play. These young people can be a solution to some of America’s most difficult problems.
The Nike Town project is only one part of the changes Nike is making across the board. They are also striving to improve their manufacturing standards to continue producing high-quality goods and reduce their dependence on sweatshops. The company is also determined to find new ways to attract and keep middle class citizens in America, which is particularly important given the country’s wealth. Finding a way to attract good paying, independent workers is a challenge that faces many companies. By investing in Nike Town and other outlet locations, Nike is hoping to address this problem.
indeed.comMany young people want independent, well-paid work. Many young people want a stable job that pays a decent salary and allows them to live comfortably. High unemployment rates in major cities, coupled with the continuing problems with the global economy, have made it increasingly difficult for people to find gainful employment. In addition to offering jobs in Nike Town and other outlet locations, Nike is also hoping to create more outlet locations in high-inner-city neighborhoods. By investing in these locations, they hope to provide a bit of hope to the people of Chicago’s south side, where life seems impossible.